Meet the best of the UK & IRISH trade face-to-face without getting on a plane!

Showcase your Africa product on an interactive roadshow and virtual fam trip

Build your 2021 recovery plan now with 

Create a Virtual Experience
Introduce Your Enthusiastic Team
Widest Reach of Africa Buyers

We know you want relevant buyers who are actively selling Africa. Right now, how do you navigate your way through who's still selling, which companies are still operating and who's right for you?  

We've got our finger on the pulse. 


The key is how to get to these buyers. We were thinking outside the box when we realised everything you need is INSIDE THE BOX. Now your trusted device - your laptop, your phone - is the most powerful tool you have to connect with buyers this year. 

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The Show Must Go ONline!

Create a Virtual Experience

Showcase your property from your property

Get out of the office and on location! Conduct the roadshow from the place that shows off your product the best - whether that's an iconic view of the property, inside an opulent suite or having drinks by the waterhole!

Introduce more of your team

Not limited by number of people on the road

Traditionally roadshows are attended by owners or sales and marketing representatives. Now you can bring your product experience to life by incorporating more of the unique personalities in your business. Let your charismatic doorman, witty ranger or exuberant chef say hi to the buyers.  

Expanded Reach

Covering all the major hubs 

We previously took the show on the road to major cities but now we're opening up our database to invite even more pre-qualified buyers who couldn't join us previously, giving you exponential reach.

We'll see buyers from Ireland, Scotland and England giving you a wider reach of great specialists. 


Right place, right time to reconnect

Relationships are key! Operators want to work with people they know and can trust
This is a great forum to demonstrate your protocols to keep guests safe and assure peace of mind 
No physical shows have been able to take place this year for the buyers to get exposure to African product - it's time to reconnect!
Africa specialists are passionate about our destination; help them to get their Africa fix
Africa has a lot of potential to perform extremely well in a post-Covid world due to our destination offering


'As On Show’s association partner it is fantastic to be ‘on the road’ with the team promoting tourism to Africa. The roadshows provide a wonderful opportunity for our members to market their products globally and for ATTA to extend its reach into previously untapped markets which is a huge benefit to both the association and all our members both within Africa and further afield.’

Chris Mears, ATTA - African Travel & Tourism Association

The travel industry really appreciates events that are local, focused and fun. Our online format makes it even easier for the trade to attend.


You'll be able to get your marketing message out to all pre-registered participants. 

We'll schedule online meetings for you to have dedicated time with buyers who want to hear more about your product offering.

Africa Showcase has always delivered specialists who can significantly grow your business from the UK and Ireland. Exposure to this calibre and quantity of trade is not possible on sales trips, and you build a database of real contacts for your follow ups.  We keep our events personalised, intimate and sophisticated – in line with the 4 and 5 star products and buyers who participate on this roadshow.


We'll see you online

20 - 22 October 2020 

What previous participants say...

ISIBINDI LODGES

We had a fabulous week on Africa Showcase visiting all the key markets. They're so on the ball and organised and get the right people. It’s a great way to get to the market!

CROISI AFRICA

 This roadshow has worked very well for me. I’ve had a great time, I’ve met lots of buyers, plenty of contacts and lots of follow up to do with people who are interested in our unique products on Kariba and Namibia. 

ZIMBABWE TOURISM AUTHORITY

We’ve had such a wonderful time on our first Africa Showcase. There are loads of tour operators selling Zimbabwe and this is an amazing way to get hold of them.

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